Glossary of Terms


HIV stands for human immunodeficiency virus. It is the virus that cause AIDS, which stands for acquired immune deficiency syndrome.

Social marketing

Social marketing means using commercial marketing or advertising principles to promote a new idea, behavior, or service. The Banyan Tree Project seeks to promote the idea that stigma against A&PIs affected by HIV/AIDS is harmful. The Project also urges A&PIs to get tested for HIV and to access health and support services if they are HIV-positive.

HIV/AIDS-related stigma

HIV/AIDS-related stigma can be described as a “process of devaluation” of people either living with or associated with HIV and AIDS. An example of stigma is the common belief that people with HIV/AIDS deserve what happened to them because they did something immoral or illegal (such as injected drugs, had sex with someone of the same gender, or traded sex for money). Stigma leads to discrimination against people living with or associated with HIV/AIDS,. Society may treat them unfairly – they might lose their jobs, be rejected by their friends and family, or be treated poorly by service providers.

Do you want to find out more about HIV/AIDS related stigma? Visit the Asian & Pacific Islander Wellness Center Anti-Stigma page or our links page.

News and Events

Make your own I'm Talking About HIV sign

Center for Digital Storytelling

CDC Disclaimer: This site contains HIV prevention messages that may not be appropriate for all audiences. If you are not seeking such information or may be offended by such materials, please exit this website.

The Banyan Tree Project is a program of Asian & Pacific Islander Wellness Center

Our partners are nonprofit and community-based organizations dedicated to providing HIV referrals, education, outreach, advocacy, prevention and care services to A&PI communities.

This web site was supported by Cooperative Agreement Number 1U65PS002095-01 from The Centers for Disease Control and Prevention. The Taking Root Digital Storytelling Initiative is also supported by the Office of Minority Health Resource Center. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Office of Minority Health Resource Center.